/* ==========================================================================
   ROI PERFORMANCE — Design System
   Bold, high-conversion. Blue/teal trust palette. Edit tokens below freely.
   ========================================================================== */

@import url('https://fonts.googleapis.com/css2?family=Archivo:wght@400;500;600;700;800;900&family=Public+Sans:wght@400;500;600;700&family=JetBrains+Mono:wght@500;600;700&display=swap');

:root {
  /* ---- Color tokens (change these to rebrand the whole site) ---- */
  --ink:        #0b1330;   /* deep indigo-navy — matches logo, dark sections */
  --navy:       #131c44;   /* deep indigo panel */
  --navy-2:     #1c2656;   /* lighter indigo panel */
  --blue:       #2347e6;   /* primary brand blue — electric, matches logo */
  --blue-dark:  #1834c2;   /* hover */
  --teal:       #169fe8;   /* azure accent — highlights, stat numbers (blue-cyan, no green) */
  --teal-bright:#39c6ff;   /* bright azure — glows on dark */
  --cta:        #ff7a18;   /* warm accent — used sparingly */

  --bg:         #ffffff;
  --bg-soft:    #f1f4fb;   /* cool indigo-tinted light section */
  --bg-soft-2:  #e7ecf8;
  --line:       #dae0ee;   /* hairlines */
  --line-soft:  #eceff8;

  --txt:        #0b1330;   /* primary text */
  --txt-soft:   #49546b;   /* secondary text */
  --txt-mute:   #6a7389;   /* muted */
  --on-dark:    #eaf0fb;   /* text on navy */
  --on-dark-soft:#a4b1ce;

  /* ---- Type ---- */
  --font-display: 'Archivo', system-ui, sans-serif;
  --font-body:    'Public Sans', system-ui, sans-serif;
  --font-mono:    'JetBrains Mono', ui-monospace, monospace;

  /* ---- Radius / shadow ---- */
  --r-sm: 8px;
  --r:    14px;
  --r-lg: 22px;
  --r-xl: 30px;
  --shadow-sm: 0 1px 2px rgba(10,24,38,.06), 0 2px 8px rgba(10,24,38,.05);
  --shadow:    0 4px 14px rgba(10,24,38,.08), 0 18px 40px rgba(10,24,38,.08);
  --shadow-lg: 0 30px 70px rgba(10,24,38,.16);
  --shadow-teal: 0 14px 40px rgba(22,159,232,.30);
  --shadow-blue: 0 14px 34px rgba(35,71,230,.30);

  /* ---- Layout ---- */
  --maxw: 1200px;
  --gutter: clamp(20px, 5vw, 64px);
}

/* ==========================================================================
   Reset
   ========================================================================== */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  font-family: var(--font-body);
  color: var(--txt);
  background: var(--bg);
  line-height: 1.6;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg, video { display: block; max-width: 100%; }
svg { vertical-align: middle; }
.icon { width: 20px; height: 20px; flex: none; }
a { color: var(--blue); text-decoration: none; }
button { font-family: inherit; cursor: pointer; }
input, select, textarea { font-family: inherit; font-size: inherit; }
ul { list-style: none; padding: 0; }
h1, h2, h3, h4 { font-family: var(--font-display); line-height: 1.05; letter-spacing: -0.02em; color: var(--ink); font-weight: 800; }
:focus-visible { outline: 3px solid var(--teal); outline-offset: 2px; border-radius: 4px; }

/* ==========================================================================
   Layout helpers
   ========================================================================== */
.wrap { width: 100%; max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
.section { padding-block: clamp(56px, 8vw, 110px); }
.section--tight { padding-block: clamp(28px, 3.5vw, 44px); }
.section--tight + .section { padding-top: clamp(20px, 3vw, 40px); }
.center { text-align: center; }
.dark { background: var(--ink); color: var(--on-dark); }
.dark h1, .dark h2, .dark h3, .dark h4 { color: #fff; }
.soft { background: var(--bg-soft); }

.eyebrow {
  display: inline-flex; align-items: center; gap: 8px;
  font-family: var(--font-mono); font-size: 12.5px; font-weight: 600;
  letter-spacing: .14em; text-transform: uppercase; color: var(--teal);
}
.eyebrow::before { content: ""; width: 22px; height: 2px; background: var(--teal); display: inline-block; }
.dark .eyebrow { color: var(--teal-bright); }
.dark .eyebrow::before { background: var(--teal-bright); }

.h-xl  { font-size: clamp(2.6rem, 6.2vw, 5rem); }
.h-lg  { font-size: clamp(2.1rem, 4.4vw, 3.4rem); }
.h-md  { font-size: clamp(1.6rem, 2.8vw, 2.3rem); }
.lede  { font-size: clamp(1.1rem, 1.6vw, 1.32rem); color: var(--txt-soft); line-height: 1.55; max-width: 60ch; }
.dark .lede { color: var(--on-dark-soft); }
.text-teal { color: var(--teal); }
.text-blue { color: var(--blue); }

/* ==========================================================================
   Buttons
   ========================================================================== */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--font-display); font-weight: 700; font-size: 1rem;
  letter-spacing: -0.01em; line-height: 1; padding: 17px 28px; border-radius: 999px;
  border: 2px solid transparent; transition: transform .15s ease, box-shadow .2s ease, background .2s ease, color .2s ease;
  white-space: nowrap;
}
.btn svg { width: 18px; height: 18px; }
.btn:hover { transform: translateY(-2px); }
.btn:active { transform: translateY(0); }
.btn--primary { background: var(--blue); color: #fff; box-shadow: var(--shadow-blue); }
.btn--primary:hover { background: var(--blue-dark); }
.btn--cta { background: var(--teal); color: #051428; box-shadow: var(--shadow-teal); }
.btn--cta:hover { background: var(--teal-bright); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn--ghost:hover { border-color: var(--blue); color: var(--blue); }
.dark .btn--ghost { color: #fff; border-color: rgba(255,255,255,.28); }
.dark .btn--ghost:hover { border-color: var(--teal-bright); color: var(--teal-bright); }
.btn--lg { padding: 20px 34px; font-size: 1.08rem; }
.btn--block { width: 100%; }

/* ==========================================================================
   Header
   ========================================================================== */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(255,255,255,.78); backdrop-filter: blur(18px) saturate(150%);
  border-bottom: 1px solid var(--line-soft); transition: box-shadow .25s ease;
}
.site-header.scrolled { box-shadow: 0 8px 30px rgba(11,19,48,.09); border-bottom-color: transparent; }
.topbar {
  overflow-anchor: none;
  background: var(--ink); color: var(--on-dark-soft);
  font-size: 13px; font-weight: 500; overflow: hidden; max-height: 44px;
  transition: max-height .32s ease, opacity .24s ease;
}
.site-header.scrolled .topbar { max-height: 0; opacity: 0; }
.topbar .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding-block: 9px; }
.topbar a { color: var(--on-dark); font-weight: 600; transition: color .15s; }
.topbar .tb-left { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; }
.topbar .tb-right { display: flex; align-items: center; gap: 20px; }
.topbar .tb-item { display: inline-flex; align-items: center; gap: 7px; white-space: nowrap; }
.topbar .tb-item:hover { color: var(--teal-bright); }
.topbar .tb-item svg { width: 14px; height: 14px; color: var(--teal-bright); flex: none; }
.topbar .tb-phone { font-family: var(--font-mono); font-weight: 700; letter-spacing: .02em; }
.topbar .tb-phone:hover { color: var(--teal-bright); }

.navbar { display: flex; align-items: center; justify-content: space-between; gap: 24px; padding-block: 15px; transition: padding .25s ease; }
.site-header.scrolled .navbar { padding-block: 10px; }
.brand { display: inline-flex; align-items: center; gap: 11px; font-family: var(--font-display); font-weight: 900; font-size: 1.3rem; color: var(--ink); letter-spacing: -0.03em; }
.brand:hover { color: var(--ink); }
.brand > span { white-space: nowrap; }
.brand-logo { height: 36px; width: auto; display: block; }
.site-footer .brand-logo { height: 32px; }
.md-head .brand-logo { height: 30px; }
@media (max-width: 600px) { .brand-logo { height: 30px; } }
.brand .mark {
  width: 38px; height: 38px; border-radius: 10px; display: grid; place-items: center; flex: none;
  background: var(--blue); color: #fff;
  font-weight: 900; font-size: 1.05rem;
}
.brand .mark span { transform: translateY(-1px); }
.brand small { display: block; font-family: var(--font-mono); font-size: 9.5px; letter-spacing: .22em; color: var(--txt-mute); font-weight: 600; text-transform: uppercase; margin-top: 2px; }

.nav { display: flex; align-items: center; gap: 2px; }
.nav > li > a, .nav .has-sub > button {
  position: relative; display: inline-flex; align-items: center; gap: 6px;
  padding: 10px 15px; border-radius: 10px; font-weight: 600; font-size: 0.95rem;
  color: var(--txt); background: none; border: none; cursor: pointer; transition: color .15s;
}
.nav > li > a::after {
  content: ""; position: absolute; left: 15px; right: 15px; bottom: 7px; height: 2px;
  background: var(--blue); border-radius: 2px; transform: scaleX(0); transform-origin: left; transition: transform .22s ease;
}
.nav > li > a:hover { color: var(--blue); }
.nav > li > a:hover::after { transform: scaleX(1); }
.nav .has-sub > button:hover, .nav .has-sub:hover > button { color: var(--blue); }
.nav .has-sub { position: relative; }
.nav .has-sub > button svg { width: 13px; height: 13px; transition: transform .2s; }
.nav .has-sub:hover > button svg { transform: rotate(180deg); }

/* leads dropdown — clean compact list */
.dropdown {
  position: absolute; top: calc(100% + 12px); left: 0; width: 268px;
  background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); padding: 8px;
  box-shadow: var(--shadow-lg); opacity: 0; visibility: hidden; transform: translateY(8px);
  transition: opacity .18s ease, transform .18s ease, visibility .18s; display: grid; gap: 2px;
}
.dropdown::before {
  content: ""; position: absolute; top: -8px; left: 28px; width: 15px; height: 15px;
  background: #fff; border-left: 1px solid var(--line); border-top: 1px solid var(--line); transform: rotate(45deg);
}
.nav .has-sub:hover .dropdown, .nav .has-sub:focus-within .dropdown { opacity: 1; visibility: visible; transform: translateY(0); }
.dropdown a { display: flex; align-items: center; gap: 12px; padding: 10px 12px; border-radius: 10px; color: var(--txt); font-weight: 600; font-size: .94rem; }
.dropdown a:hover { background: var(--bg-soft); color: var(--blue); }
.dropdown a .di { width: 34px; height: 34px; border-radius: 9px; background: var(--bg-soft); display: grid; place-items: center; flex: none; color: var(--blue); transition: background .15s, color .15s; }
.dropdown a:hover .di { background: var(--blue); color: #fff; }
.dropdown a .di svg { width: 18px; height: 18px; }

/* nav call button (desktop) */
.nav-call { width: 46px; height: 46px; border-radius: 12px; border: 1.5px solid var(--line); display: grid; place-items: center; color: var(--blue); transition: border-color .15s, background .15s, color .15s; flex: none; }
.nav-call:hover { border-color: var(--blue); background: var(--blue); color: #fff; }
.nav-call svg { width: 19px; height: 19px; }

.nav-cta { display: flex; align-items: center; gap: 10px; }

/* mobile nav toggle */
.menu-toggle { display: none; width: 46px; height: 46px; border-radius: 11px; border: 1px solid var(--line); background: #fff; align-items: center; justify-content: center; flex-direction: column; gap: 5px; }
.menu-toggle span { width: 20px; height: 2px; background: var(--ink); border-radius: 2px; transition: .25s; }
.menu-toggle.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.menu-toggle.open span:nth-child(2) { opacity: 0; }
.menu-toggle.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ==========================================================================
   Hero
   ========================================================================== */
.hero { position: relative; background: var(--ink); color: var(--on-dark); overflow: hidden; }
.hero::before {
  content: ""; position: absolute; inset: 0;
  background:
    radial-gradient(900px 500px at 78% -10%, rgba(57,198,255,.18), transparent 60%),
    radial-gradient(800px 600px at 5% 110%, rgba(23,99,223,.30), transparent 55%);
  pointer-events: none;
}
.hero .wrap { position: relative; }
.hero-grid { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(28px, 4vw, 60px); align-items: center; padding-block: clamp(32px, 4vw, 60px); }
.hero h1 { color: #fff; }
.hero h1 .hl { color: var(--teal-bright); }
.hero .lede { color: #dbe4f5; margin-top: 18px; font-size: clamp(1.02rem, 1.4vw, 1.18rem); }
.hero h1 { font-size: clamp(2.4rem, 5vw, 4.2rem); }
.hero-cta { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 24px; }
.hero-badges { display: flex; flex-wrap: wrap; gap: 22px 32px; margin-top: 40px; }
.hero-badge { display: flex; align-items: center; gap: 11px; }
.hero-badge .hb-ic { width: 40px; height: 40px; border-radius: 11px; background: rgba(57,198,255,.12); border: 1px solid rgba(57,198,255,.25); display: grid; place-items: center; color: var(--teal-bright); flex: none; }
.hero-badge .hb-ic svg { width: 20px; height: 20px; }
.hero-badge b { color: #fff; font-family: var(--font-display); font-size: .98rem; display: block; }
.hero-badge span { color: var(--on-dark-soft); font-size: .82rem; }

/* ==========================================================================
   Header lead form (in hero, sticky-ish card)
   ========================================================================== */
.lead-card {
  background: #fff; color: var(--txt); border-radius: var(--r-lg);
  padding: clamp(20px, 2.4vw, 28px); box-shadow: var(--shadow-lg);
  border: 1px solid rgba(255,255,255,.6);
}
.lead-card h3 { font-size: 1.3rem; }
.lead-card .lc-sub { color: var(--txt-soft); font-size: .9rem; margin-top: 5px; margin-bottom: 16px; }
.lead-card .lc-sub b { color: var(--teal); }
.field { margin-bottom: 11px; }
.field label { display: block; font-size: 11.5px; font-weight: 700; color: var(--txt-soft); margin-bottom: 5px; font-family: var(--font-mono); letter-spacing: .03em; text-transform: uppercase; }
.field input, .field select {
  width: 100%; padding: 11px 13px; border: 1.5px solid var(--line); border-radius: var(--r-sm);
  background: var(--bg-soft); color: var(--ink); transition: border .15s, background .15s, box-shadow .15s;
}
.field input:focus, .field select:focus { outline: none; border-color: var(--blue); background: #fff; box-shadow: 0 0 0 3px rgba(23,99,223,.12); }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 13px; }
.lead-card .fineprint { font-size: 11.5px; color: var(--txt-mute); margin-top: 12px; text-align: center; line-height: 1.5; }
.form-success { display: none; text-align: center; padding: 18px 0; }
.form-success.show { display: block; }
.form-success .fs-ic { width: 64px; height: 64px; border-radius: 50%; background: var(--teal); color: #051428; display: grid; place-items: center; margin: 0 auto 14px; }
.form-success .fs-ic svg { width: 32px; height: 32px; }

/* ==========================================================================
   Stat band
   ========================================================================== */
.statband { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; }
.dark .statband, .statband.on-dark { background: rgba(255,255,255,.08); border-color: rgba(255,255,255,.12); }
.stat { background: #fff; padding: 30px 22px; text-align: center; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 8px; min-height: 130px; }
.dark .stat, .statband.on-dark .stat { background: var(--navy); }
.stat .num { font-family: var(--font-display); font-weight: 900; font-size: clamp(1.9rem, 2.8vw, 2.4rem); color: var(--blue); letter-spacing: -0.03em; line-height: 1.02; white-space: nowrap; }
.dark .stat .num, .statband.on-dark .stat .num { color: var(--teal-bright); }
.stat .lbl { font-size: .9rem; color: var(--txt-soft); margin-top: 0; font-weight: 600; }
.dark .stat .lbl, .statband.on-dark .stat .lbl { color: var(--on-dark-soft); }

/* ==========================================================================
   Section head
   ========================================================================== */
.sec-head { max-width: 720px; }
.sec-head.center { margin-inline: auto; }
.sec-head .eyebrow { margin-bottom: 16px; }
.sec-head h2 { margin-bottom: 16px; }

/* ==========================================================================
   Cards / grids
   ========================================================================== */
.grid { display: grid; gap: 22px; }
.grid-2 { grid-template-columns: repeat(2, 1fr); }
.grid-3 { grid-template-columns: repeat(3, 1fr); }
.grid-4 { grid-template-columns: repeat(4, 1fr); }

.card { background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); padding: 30px; transition: transform .2s, box-shadow .2s, border-color .2s; }
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow); border-color: transparent; }
.card { position: relative; }
.card .c-ic { width: 50px; height: 50px; border-radius: 12px; background: var(--bg-soft); border: 1px solid var(--line); display: grid; place-items: center; color: var(--blue); margin-bottom: 20px; }
.card .c-ic svg { width: 24px; height: 24px; flex: none; }
.card:hover .c-ic { background: var(--ink); border-color: var(--ink); color: var(--teal-bright); }
.card h3 { font-size: 1.22rem; margin-bottom: 9px; }
.card p { color: var(--txt-soft); font-size: .97rem; }

/* Vertical service cards */
.vcard { position: relative; display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; transition: transform .2s, box-shadow .2s; }
.vcard:hover { transform: translateY(-5px); box-shadow: var(--shadow); }
.vcard .v-top { padding: 26px 26px 0; }
.vcard .v-media { aspect-ratio: 16/10; margin: 18px; border-radius: var(--r); }
.vcard .v-ic { width: 50px; height: 50px; border-radius: 13px; background: var(--ink); display: grid; place-items: center; color: var(--teal-bright); }
.vcard .v-ic svg { width: 25px; height: 25px; flex: none; }
.vcard h3 { font-size: 1.25rem; margin: 16px 0 8px; padding: 0 26px; }
.vcard p { color: var(--txt-soft); font-size: .95rem; padding: 0 26px; flex: 1; }
.vcard .v-link { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font-display); font-weight: 700; color: var(--blue); padding: 18px 26px 26px; }
.vcard .v-link svg { width: 16px; height: 16px; transition: transform .2s; }
.vcard:hover .v-link svg { transform: translateX(4px); }

/* ==========================================================================
   Image placeholders (drop real photos here)
   ========================================================================== */
.ph {
  position: relative; border-radius: var(--r); overflow: hidden;
  background-color: #dde7f0;
  background-image: repeating-linear-gradient(135deg, rgba(23,99,223,.10) 0 12px, rgba(23,99,223,0) 12px 24px);
  display: grid; place-items: center; min-height: 160px; color: #4a6b8a;
}
.ph::after {
  content: attr(data-label);
  font-family: var(--font-mono); font-size: 12px; letter-spacing: .06em; text-transform: uppercase;
  color: #4a6b8a; background: rgba(255,255,255,.78); padding: 7px 13px; border-radius: 999px; border: 1px solid rgba(23,99,223,.2);
}
.ph--dark { background-color: #0c2238; background-image: repeating-linear-gradient(135deg, rgba(57,198,255,.12) 0 12px, rgba(57,198,255,0) 12px 24px); }
.ph--dark::after { color: var(--teal-bright); background: rgba(8,28,46,.7); border-color: rgba(57,198,255,.3); }
.ph.has-img { background-color: transparent; border: 0; }
.ph.has-img::after { display: none; }

/* ==========================================================================
   Process / steps
   ========================================================================== */
.steps { counter-reset: step; display: grid; gap: 16px; }
.step { display: grid; grid-template-columns: auto 1fr; gap: 20px; align-items: start; padding: 24px; background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); }
.step .s-num { counter-increment: step; width: 48px; height: 48px; border-radius: 13px; background: var(--ink); color: var(--teal-bright); font-family: var(--font-display); font-weight: 900; font-size: 1.3rem; display: grid; place-items: center; }
.step .s-num::before { content: counter(step, decimal-leading-zero); }
.step h3 { font-size: 1.12rem; margin-bottom: 5px; }
.step p { color: var(--txt-soft); font-size: .95rem; }

/* ==========================================================================
   Checklist
   ========================================================================== */
.checks { display: grid; gap: 14px; }
.checks li { display: grid; grid-template-columns: auto 1fr; gap: 13px; align-items: start; font-weight: 500; }
.checks li .ck { width: 26px; height: 26px; border-radius: 50%; background: rgba(22,159,232,.14); color: var(--teal); display: grid; place-items: center; flex: none; margin-top: 1px; }
.dark .checks li .ck { background: rgba(57,198,255,.16); color: var(--teal-bright); }
.checks li .ck svg { width: 15px; height: 15px; }
.checks li b { color: var(--ink); }
.dark .checks li b { color: #fff; }

/* ==========================================================================
   Split feature
   ========================================================================== */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 64px); align-items: center; }
.split--reverse > :first-child { order: 2; }

/* ==========================================================================
   FAQ (GEO-optimized accordion)
   ========================================================================== */
.faq { display: grid; gap: 12px; max-width: 820px; margin-inline: auto; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: var(--r); overflow: hidden; }
.faq details[open] { border-color: var(--blue); box-shadow: var(--shadow-sm); }
.faq summary { list-style: none; cursor: pointer; padding: 20px 24px; font-family: var(--font-display); font-weight: 700; font-size: 1.08rem; color: var(--ink); display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary .fq-ic { width: 28px; height: 28px; border-radius: 8px; background: var(--bg-soft); display: grid; place-items: center; flex: none; transition: .2s; color: var(--blue); }
.faq summary .fq-ic svg { width: 15px; height: 15px; flex: none; }
.faq details[open] summary .fq-ic { background: var(--blue); color: #fff; transform: rotate(45deg); }
.faq .fq-body { padding: 0 24px 22px; color: var(--txt-soft); }
.faq .fq-body p + p { margin-top: 12px; }

/* ==========================================================================
   CTA band
   ========================================================================== */
.cta-band { position: relative; background: var(--ink); border-radius: var(--r-xl); padding: clamp(40px, 6vw, 72px); overflow: hidden; color: #fff; text-align: center; border: 1px solid rgba(255,255,255,.08); }
.cta-band::before { content: ""; position: absolute; inset: 0; background: radial-gradient(700px 360px at 82% -30%, rgba(57,198,255,.18), transparent 60%), radial-gradient(600px 400px at 0% 130%, rgba(23,99,223,.22), transparent 55%); }
.cta-band > * { position: relative; }
.cta-band h2 { color: #fff; }
.cta-band p { color: rgba(255,255,255,.9); max-width: 56ch; margin-inline: auto; margin-top: 14px; font-size: 1.1rem; }
.cta-band .cta-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; margin-top: 30px; }
.cta-band .btn--cta { background: var(--teal); color: #051428; box-shadow: var(--shadow-teal); }
.cta-band .btn--cta:hover { background: var(--teal-bright); }
.cta-band .btn--ghost { color: #fff; border-color: rgba(255,255,255,.5); }
.cta-band .btn--ghost:hover { background: rgba(255,255,255,.15); border-color: #fff; color: #fff; }
.cta-phone { display: inline-flex; align-items: center; gap: 10px; margin-top: 24px; padding: 12px 22px; border: 1.5px solid rgba(255,255,255,.28); border-radius: 999px; background: rgba(255,255,255,.06); font-family: var(--font-mono); font-weight: 700; font-size: 1.12rem; color: #fff; transition: background .2s, border-color .2s; }
.cta-phone:hover { background: rgba(255,255,255,.13); border-color: var(--teal-bright); color: #fff; }
.cta-phone svg { color: var(--teal-bright); }

/* ==========================================================================
   Footer
   ========================================================================== */
.site-footer { background: var(--ink); color: var(--on-dark-soft); padding-top: clamp(48px, 6vw, 80px); }
.footer-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 40px; }
.site-footer .brand { color: #fff; }
.site-footer .f-about { margin-top: 18px; max-width: 36ch; font-size: .94rem; line-height: 1.6; }
.site-footer .f-contact { margin-top: 20px; display: grid; gap: 10px; }
.site-footer .f-contact a, .site-footer .f-contact span { display: flex; align-items: center; gap: 10px; color: var(--on-dark); font-size: .95rem; }
.site-footer .f-contact svg { width: 17px; height: 17px; color: var(--teal-bright); flex: none; }
.site-footer h4 { color: #fff; font-size: .82rem; font-family: var(--font-mono); letter-spacing: .14em; text-transform: uppercase; margin-bottom: 18px; font-weight: 600; }
.site-footer ul { display: grid; gap: 11px; }
.site-footer ul a { color: var(--on-dark-soft); font-size: .95rem; }
.site-footer ul a:hover { color: var(--teal-bright); }
.footer-bottom { margin-top: clamp(40px, 5vw, 64px); border-top: 1px solid rgba(255,255,255,.1); padding-block: 24px; display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: .86rem; }
.footer-bottom .fb-links { display: flex; gap: 20px; flex-wrap: wrap; }
.footer-bottom a { color: var(--on-dark-soft); }
.footer-bottom a:hover { color: #fff; }
.f-social { display: flex; gap: 10px; }
.f-social a { width: 38px; height: 38px; border-radius: 10px; background: rgba(255,255,255,.07); display: grid; place-items: center; color: var(--on-dark); }
.f-social a:hover { background: var(--blue); color: #fff; }
.f-social svg { width: 18px; height: 18px; }

/* ==========================================================================
   Page hero (interior pages)
   ========================================================================== */
.page-hero { background: var(--ink); color: var(--on-dark); position: relative; overflow: hidden; }
.page-hero::before { content: ""; position: absolute; inset: 0; background: radial-gradient(700px 400px at 85% -20%, rgba(57,198,255,.16), transparent 60%), radial-gradient(600px 500px at -5% 120%, rgba(23,99,223,.28), transparent 55%); }
.page-hero .wrap { position: relative; padding-block: clamp(32px, 4vw, 56px); }
.breadcrumb { display: flex; align-items: center; gap: 9px; font-size: .85rem; color: var(--on-dark-soft); font-family: var(--font-mono); margin-bottom: 22px; }
.breadcrumb a { color: var(--on-dark-soft); }
.breadcrumb a:hover { color: var(--teal-bright); }
.page-hero-grid { display: grid; grid-template-columns: 1.2fr .8fr; gap: clamp(32px, 5vw, 64px); align-items: start; }
.page-hero h1 { color: #fff; }
.page-hero h1 .hl { color: var(--teal-bright); }
.page-hero .lede { color: #dbe4f5; }
.page-hero .breadcrumb { color: #aebbd6; }

/* pill row */
.pills { display: flex; flex-wrap: wrap; gap: 10px; }
.pill { display: inline-flex; align-items: center; gap: 8px; padding: 9px 15px; border-radius: 999px; background: var(--bg-soft); border: 1px solid var(--line); font-size: .88rem; font-weight: 600; color: var(--txt-soft); }
.pill svg { width: 15px; height: 15px; color: var(--teal); }
.dark .pill, .page-hero .pill { background: rgba(255,255,255,.06); border-color: rgba(255,255,255,.14); color: var(--on-dark); }
.page-hero .pill svg { color: var(--teal-bright); }

/* prose */
.prose { max-width: 70ch; }
.prose p { margin-bottom: 18px; color: var(--txt-soft); }
.prose h2 { font-size: clamp(1.5rem, 2.4vw, 2rem); margin: 36px 0 14px; }
.prose h3 { font-size: 1.25rem; margin: 26px 0 10px; }
.prose strong { color: var(--ink); }

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 1080px) {
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
}
@media (max-width: 1024px) {
  .nav, .nav-cta .btn--desktop { display: none; }
  .menu-toggle { display: flex; }
}
@media (max-width: 900px) {
  .hero-grid, .page-hero-grid, .split { grid-template-columns: 1fr; }
  .split--reverse > :first-child { order: 0; }
  .grid-3, .grid-4 { grid-template-columns: repeat(2, 1fr); }
  .statband { grid-template-columns: repeat(2, 1fr); }
  .convo { grid-template-columns: 1fr !important; }

  /* Mobile hero: headline + pitch + trust ticks ABOVE the form */
  .hero-grid { gap: 22px; padding-block: 26px 30px; }
  .hero .lead-card { order: 0; }
  .hero .hero-cta { display: none; } /* form sits directly below — drop the duplicate button */
  .hero h1 br { display: none; }
  .hero h1 { font-size: clamp(2.1rem, 8.5vw, 2.9rem); }
  .hero .lede { margin-top: 14px; font-size: 1.02rem; }
  .hero .trustrow { margin-top: 16px; gap: 10px 18px; }
}
@media (max-width: 600px) {
  body { font-size: 16px; }
  .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; }
  .field-row { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .cta-band .cta-actions { flex-direction: column; }
  .cta-band .btn { width: 100%; }
  .btn--lg { padding: 17px 26px; font-size: 1.02rem; }
  .statband { grid-template-columns: 1fr 1fr; }
}

/* Keep anchored form clear of the sticky header when CTAs jump to it */
#lead-form, #get-leads { scroll-margin-top: 88px; }

/* Utility: hide an element on phones/small tablets */
@media (max-width: 900px) { .hide-mobile { display: none !important; } }

/* Lead-page hero on mobile: tighten everything so the form rises up */
@media (max-width: 900px) {
  .page-hero .wrap { padding-block: 24px 30px; }
  .page-hero-grid { gap: 22px; }
  .page-hero h1 { font-size: clamp(2rem, 8vw, 2.8rem); }
  .page-hero .lede { margin-top: 14px; }
  .page-hero .pills { margin-top: 16px !important; gap: 8px; }
  .page-hero .pill { padding: 7px 12px; font-size: .82rem; }
  .page-hero .hero-cta { display: none; } /* form sits directly below — drop the duplicate CTA */
}

/* Conversion section on mobile: drop the huge 30% number block —
   the heading already states "up to 30%", so it's pure redundancy on a small screen */
@media (max-width: 700px) {
  .convo > .center { display: none; }
}

/* Top bar: shed items gracefully as width shrinks so nothing wraps or clips */
@media (max-width: 1120px) { .topbar .tb-mail { display: none; } }
@media (max-width: 960px)  { .topbar .tb-eta { display: none; } }
@media (max-width: 720px)  {
  /* Hide the top bar entirely on mobile */
  .topbar { display: none; }
}

/* ==========================================================================
   Mobile drawer
   ========================================================================== */
.mobile-drawer { position: fixed; inset: 0; z-index: 200; visibility: hidden; }
.mobile-drawer.open { visibility: visible; }
.mobile-drawer .md-scrim { position: absolute; inset: 0; background: rgba(10,24,38,.5); opacity: 0; transition: opacity .25s; }
.mobile-drawer.open .md-scrim { opacity: 1; }
.mobile-drawer .md-panel { position: absolute; top: 0; right: 0; height: 100%; width: min(360px, 88vw); background: #fff; box-shadow: var(--shadow-lg); transform: translateX(100%); transition: transform .28s ease; padding: 22px; overflow-y: auto; display: flex; flex-direction: column; }
.mobile-drawer.open .md-panel { transform: translateX(0); }
.md-head { display: flex; align-items: center; justify-content: space-between; margin-bottom: 18px; }
.md-close { width: 42px; height: 42px; border-radius: 11px; border: 1px solid var(--line); background: #fff; display: grid; place-items: center; }
.md-close svg { width: 20px; height: 20px; }
.md-nav { display: grid; gap: 2px; }
.md-nav > a, .md-nav > details > summary { display: block; padding: 14px 12px; border-radius: 10px; font-family: var(--font-display); font-weight: 700; font-size: 1.05rem; color: var(--ink); }
.md-nav > a:hover { background: var(--bg-soft); }
.md-nav details summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; }
.md-nav details summary::-webkit-details-marker { display: none; }
.md-nav details .md-sub { padding-left: 12px; display: grid; gap: 1px; }
.md-nav details .md-sub a { display: block; padding: 11px 12px; border-radius: 9px; font-weight: 600; color: var(--txt-soft); font-size: .98rem; }
.md-nav details .md-sub a:hover { background: var(--bg-soft); color: var(--blue); }
.md-foot { margin-top: auto; padding-top: 22px; display: grid; gap: 12px; }
.md-foot .md-phone { display: flex; align-items: center; justify-content: center; gap: 10px; font-family: var(--font-mono); font-weight: 700; color: var(--ink); padding: 12px; border: 1px solid var(--line); border-radius: 999px; }

/* reduced motion */
@media (prefers-reduced-motion: reduce) { * { animation: none !important; transition: none !important; } html { scroll-behavior: auto; } }

/* reveal on scroll */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; } }

/* ==========================================================================
   v2 — CRO components (credibility bar, testimonial, conversion, WhatsApp, mobile bar)
   ========================================================================== */

/* Credibility / "as seen in" strip */
.credbar { border-top: 1px solid rgba(255,255,255,.1); border-bottom: 1px solid rgba(255,255,255,.1); }
.credbar .wrap { display: flex; align-items: center; gap: clamp(20px,4vw,52px); padding-block: 20px; flex-wrap: wrap; justify-content: center; }
.credbar .cb-label { font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .16em; text-transform: uppercase; color: var(--on-dark-soft); }
.credbar .cb-item { display: inline-flex; align-items: center; gap: 9px; color: #fff; font-weight: 600; font-size: .96rem; white-space: nowrap; }
.credbar .cb-item svg { width: 18px; height: 18px; color: var(--teal-bright); flex: none; }
.credbar .cb-press { font-family: var(--font-display); font-weight: 800; font-size: 1.05rem; color: #fff; letter-spacing: -0.01em; }

/* Trust micro-row under hero CTA */
.trustrow { display: flex; align-items: center; gap: 18px; margin-top: 22px; flex-wrap: wrap; color: #e4ecfb; font-weight: 600; font-size: .92rem; }
.trustrow .tr-item { display: inline-flex; align-items: center; gap: 8px; }
.trustrow .tr-item svg { width: 16px; height: 16px; color: var(--teal-bright); flex: none; }

/* Feature list (editorial icon-left rows — replaces uniform card grid in places) */
.flist { display: grid; gap: 4px; }
.frow { display: grid; grid-template-columns: auto 1fr; gap: 20px; align-items: start; padding: 22px 0; border-bottom: 1px solid var(--line); }
.frow:last-child { border-bottom: 0; }
.frow .f-ic { width: 46px; height: 46px; border-radius: 11px; background: var(--ink); color: var(--teal-bright); display: grid; place-items: center; flex: none; }
.frow .f-ic svg { width: 22px; height: 22px; flex: none; }
.frow h3 { font-size: 1.12rem; margin-bottom: 5px; }
.frow p { color: var(--txt-soft); font-size: .96rem; margin: 0; }
.dark .frow { border-color: rgba(255,255,255,.1); }
.dark .frow .f-ic { background: rgba(57,198,255,.12); border: 1px solid rgba(57,198,255,.22); }
.dark .frow p { color: var(--on-dark-soft); }

/* Big conversion highlight */
.convo { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(32px,5vw,64px); align-items: center; }
.convo .bignum { font-family: var(--font-display); font-weight: 900; font-size: clamp(5rem, 13vw, 9.5rem); line-height: .9; letter-spacing: -0.04em; color: var(--teal-bright); }
.convo .bignum sub { font-size: .28em; vertical-align: super; color: var(--on-dark-soft); font-weight: 700; margin-left: 6px; }
.convo .bn-cap { font-family: var(--font-mono); font-size: 12.5px; letter-spacing: .14em; text-transform: uppercase; color: var(--on-dark-soft); margin-top: 14px; }

/* Testimonial */
.quote { max-width: 880px; margin-inline: auto; text-align: center; }
.quote .q-mark { font-family: var(--font-display); font-weight: 900; font-size: 4rem; line-height: .6; color: var(--teal); }
.quote blockquote { font-family: var(--font-display); font-weight: 700; font-size: clamp(1.4rem, 3vw, 2.1rem); line-height: 1.3; letter-spacing: -0.02em; color: var(--ink); margin: 14px 0 24px; }
.dark .quote blockquote { color: #fff; }
.quote .q-by { display: inline-flex; align-items: center; gap: 12px; }
.quote .q-av { width: 46px; height: 46px; border-radius: 50%; background: var(--bg-soft-2); border: 1px solid var(--line); display: grid; place-items: center; font-family: var(--font-display); font-weight: 800; color: var(--blue); }
.quote .q-meta { text-align: left; }
.quote .q-name { font-weight: 700; color: var(--ink); }
.dark .quote .q-name { color: #fff; }
.quote .q-role { font-size: .88rem; color: var(--txt-mute); }
.dark .quote .q-role { color: var(--on-dark-soft); }

/* Two-up CTA: form recap + contact */
.lc-compact .field { margin-bottom: 11px; }

/* Sticky mobile action bar */
.mobilebar { display: none; }
@media (max-width: 760px) {
  .mobilebar { display: grid; grid-template-columns: 1fr 1.45fr; gap: 1px; position: fixed; left: 0; right: 0; bottom: 0; z-index: 95; background: var(--line); border-top: 1px solid var(--line); box-shadow: 0 -6px 22px rgba(10,24,38,.12); padding-bottom: env(safe-area-inset-bottom); }
  .mobilebar a { display: flex; align-items: center; justify-content: center; gap: 9px; padding: 15px 8px; font-size: 14.5px; font-weight: 700; font-family: var(--font-display); letter-spacing: -0.01em; color: var(--ink); background: #fff; }
  .mobilebar a svg { width: 19px; height: 19px; flex: none; }
  .mobilebar a.mb-call { color: var(--blue); }
  .mobilebar a.mb-quote { background: var(--blue); color: #fff; }
  body { padding-bottom: calc(57px + env(safe-area-inset-bottom)); }
}

/* Logo placeholder chips (publishers/networks) */
.logostrip { display: flex; flex-wrap: wrap; gap: 14px; justify-content: center; }
.logochip { height: 46px; min-width: 120px; padding: 0 22px; border-radius: 10px; background: #fff; border: 1px solid var(--line); display: grid; place-items: center; font-family: var(--font-display); font-weight: 800; color: var(--txt-mute); letter-spacing: .02em; }

/* Section divider rule */
.rule { height: 1px; background: var(--line); border: 0; margin: 0; }

/* ==========================================================================
   Blog
   ========================================================================== */
.post-meta { display: flex; flex-wrap: wrap; align-items: center; gap: 14px; color: var(--on-dark-soft); font-size: .9rem; font-family: var(--font-mono); }
.post-meta .pm-cat { display: inline-flex; align-items: center; padding: 6px 13px; border-radius: 999px; background: rgba(57,198,255,.12); border: 1px solid rgba(57,198,255,.28); color: var(--teal-bright); font-weight: 600; letter-spacing: .04em; text-transform: uppercase; font-size: 11.5px; }
.post-meta .pm-dot { width: 4px; height: 4px; border-radius: 50%; background: currentColor; opacity: .5; }

.post-wrap { max-width: 760px; margin-inline: auto; }
.post-body { font-size: 1.08rem; line-height: 1.72; color: var(--txt); }
.post-body > p { margin-bottom: 20px; color: var(--txt-soft); }
.post-body h2 { font-size: clamp(1.5rem, 2.6vw, 2rem); margin: 40px 0 14px; scroll-margin-top: 130px; }
.post-body h3 { font-size: 1.22rem; margin: 28px 0 10px; }
.post-body strong { color: var(--ink); }
.post-body ul.post-list { display: grid; gap: 11px; margin: 0 0 22px; }
.post-body ul.post-list li { position: relative; padding-left: 24px; color: var(--txt-soft); }
.post-body ul.post-list li::before { content: ""; position: absolute; left: 2px; top: 11px; width: 8px; height: 8px; border-radius: 2px; background: var(--teal); }
.post-body a { color: var(--blue); font-weight: 600; text-decoration: underline; text-underline-offset: 2px; }

.takeaways { background: var(--bg-soft); border: 1px solid var(--line); border-left: 4px solid var(--teal); border-radius: var(--r); padding: 24px 26px; margin: 4px 0 32px; }
.takeaways h2 { font-family: var(--font-display); font-size: 1.05rem; margin: 0 0 14px; text-transform: uppercase; letter-spacing: .08em; color: var(--ink); }
.takeaways ul { display: grid; gap: 10px; }
.takeaways li { display: grid; grid-template-columns: auto 1fr; gap: 12px; color: var(--txt-soft); font-size: .98rem; }
.takeaways li .ck { width: 24px; height: 24px; border-radius: 50%; background: rgba(22,159,232,.16); color: var(--teal); display: grid; place-items: center; flex: none; margin-top: 1px; }
.takeaways li .ck svg { width: 14px; height: 14px; }

.post-cta { background: var(--ink); color: #fff; border-radius: var(--r-lg); padding: 32px; margin-top: 40px; text-align: center; }
.post-cta h3 { color: #fff; font-size: 1.5rem; margin-bottom: 8px; }
.post-cta p { color: var(--on-dark-soft); margin-bottom: 20px; }
.post-cta .cta-actions { display: flex; gap: 12px; justify-content: center; flex-wrap: wrap; }
.post-cta .btn--ghost { color: #fff; border-color: rgba(255,255,255,.4); }
.post-cta .btn--ghost:hover { background: rgba(255,255,255,.12); border-color: #fff; color: #fff; }

.author { display: flex; align-items: center; gap: 14px; padding: 22px 0; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); margin: 36px 0; }
.author .a-av { width: 50px; height: 50px; border-radius: 50%; background: var(--ink); color: var(--teal-bright); display: grid; place-items: center; font-family: var(--font-display); font-weight: 800; flex: none; }
.author .a-name { font-weight: 700; color: var(--ink); font-family: var(--font-display); }
.author .a-role { font-size: .9rem; color: var(--txt-mute); }

/* Blog index cards */
.blog-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.post-card { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; transition: transform .2s, box-shadow .2s; }
.post-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.post-card .pc-media { aspect-ratio: 16/9; }
.post-card .pc-in { padding: 22px 24px 24px; display: flex; flex-direction: column; flex: 1; }
.post-card .pc-cat { font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--teal); margin-bottom: 10px; }
.post-card h3 { font-size: 1.18rem; line-height: 1.25; margin-bottom: 9px; }
.post-card p { color: var(--txt-soft); font-size: .95rem; flex: 1; }
.post-card .pc-foot { display: flex; align-items: center; gap: 10px; margin-top: 16px; font-family: var(--font-mono); font-size: .8rem; color: var(--txt-mute); }
.post-card .pc-link { display: inline-flex; align-items: center; gap: 7px; font-family: var(--font-display); font-weight: 700; color: var(--blue); font-size: .95rem; }
.post-card .pc-link svg { width: 15px; height: 15px; transition: transform .2s; }
.post-card:hover .pc-link svg { transform: translateX(3px); }
.post-card.feature { grid-column: span 3; flex-direction: row; }
.post-card.feature .pc-media { width: 44%; aspect-ratio: auto; }
.post-card.feature .pc-in { justify-content: center; padding: 38px; }
.post-card.feature h3 { font-size: 1.7rem; }

@media (max-width: 900px) { .blog-grid { grid-template-columns: repeat(2, 1fr); } .post-card.feature { grid-column: span 2; flex-direction: column; } .post-card.feature .pc-media { width: 100%; aspect-ratio: 16/9; } }
@media (max-width: 600px) { .blog-grid { grid-template-columns: 1fr; } .post-card.feature { grid-column: span 1; } }

/* ==========================================================================
   Internal link cluster (resources / related lead types)
   ========================================================================== */
.linkcluster { display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(32px, 5vw, 64px); align-items: start; }
#resources { padding-top: clamp(26px, 3vw, 44px); }
.link-list { display: grid; gap: 0; }
.link-list a {
  display: grid; grid-template-columns: auto 1fr; column-gap: 14px; align-items: baseline;
  padding: 16px 4px; border-bottom: 1px solid var(--line);
  transition: padding-left .15s ease;
}
.link-list a::before { content: "→"; color: var(--teal); font-weight: 800; }
.link-list a .ll-t { font-family: var(--font-display); font-weight: 700; font-size: 1.05rem; color: var(--ink); transition: color .15s ease; }
.link-list a .ll-sub { grid-column: 2; margin-top: 3px; color: var(--txt-mute); font-weight: 500; font-size: .92rem; }
.link-list a:hover { padding-left: 9px; }
.link-list a:hover .ll-t { color: var(--blue); }
.link-list a:last-child { border-bottom: 0; }
a.pill { text-decoration: none; transition: border-color .15s ease, color .15s ease, background .15s ease; }
a.pill:hover { border-color: var(--blue); color: var(--blue); background: #fff; }
@media (max-width: 760px) { .linkcluster { grid-template-columns: 1fr; gap: 36px; } }