ROI Performance Blog

Win more jobs with better leads.

Straight-talking guides on lead pricing, lead quality and conversion - written for home improvement and insurance contractors who care about ROI.

Roofing Marketing

How to Get Roofing Leads in 2026: A Contractor’s Playbook

Eight proven ways to generate roofing leads — storm response, Google Business Profile, insurance-claim expertise, SEO, PPC and buying exclusive leads.

Jun 15, 20268 min read
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Solar

How Much Do Solar Leads Cost in 2026?

A clear breakdown of exclusive vs. shared solar lead pricing, what drives cost-per-lead, and why cost per installed system is the number that matters.

Jun 12, 20267 min read
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HVAC Marketing

How to Get HVAC Leads in 2026: 9 Strategies That Actually Work

Nine ways to generate HVAC leads — from Google Business Profile, reviews and SEO to Local Services Ads, PPC and buying exclusive, real-time leads.

Jun 10, 20268 min read
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Featured · HVAC

How Much Do HVAC Leads Cost in 2026?

A clear breakdown of exclusive vs. shared lead pricing, what drives cost-per-lead, and why cost-per-job is the number that matters.

Jan 14, 20266 min read
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Lead Quality

Exclusive vs. Shared Leads: Which Convert Better?

The real difference between exclusive and shared leads - and why exclusivity wins on close rate and true cost per booked job.

Jan 21, 20265 min read
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Pricing

What Is Pay-Per-Lead? A Contractor’s Guide

A plain-English guide to the pay-per-lead model: how it works, what it costs, and why it lowers your marketing risk.

Jan 28, 20265 min read
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Solar

Solar Lead Generation: The Complete Guide for Installers

Where solar leads come from, what makes one high quality, and how installers can close more deals in a competitive market.

Feb 4, 20267 min read
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Sales

How to Convert More Leads Into Booked Jobs

Eight proven tactics - speed-to-lead, follow-up cadence, scripting and the metrics that actually move your close rate.

Feb 11, 20266 min read
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