Stop judging leads by their sticker price. Enter your numbers below to see your true cost per booked job, monthly profit and return on every dollar you spend on leads.
Estimates are for planning purposes and assume steady close and contact rates. Your actual results depend on speed-to-lead, follow-up and offer.
Most contractors shop leads by cost per lead - and it's the wrong metric. A $20 shared lead that closes at 5% costs you $400 per booked job. A $45 exclusive lead that closes at 20% costs just $225 per job. The "expensive" lead is actually far cheaper where it counts.
This calculator does that math for you. Adjust the close rate to compare exclusive vs. shared scenarios, and watch how your true cost per acquisition and return on lead spend move. For most contractors, exclusivity and speed-to-lead move these numbers more than price ever will.
Cost per lead (CPL) is your total lead spend divided by the number of leads received. For example, $1,750 spent on 50 leads is a $35 cost per lead. But CPL alone is misleading - the number that actually matters is your cost per booked job.
Cost per booked job (also called cost per acquisition, or CPA) is your total lead spend divided by the number of jobs you actually win. If you spend $1,750 on leads and close 10 jobs, your cost per booked job is $175 - regardless of what each individual lead cost.
Return on lead spend is your profit from those jobs minus your lead spend, divided by your lead spend, shown as a percentage. If leads cost $1,750 and produce $18,000 in profit, your ROI is roughly 929%. This calculator works it out for you in real time.
Because a cheap lead that never closes costs you everything you paid for it. Exclusive leads typically close at much higher rates than shared leads, so even at a higher price per lead they usually produce a lower cost per booked job. Raise the close rate in the calculator to see the effect.
Tell us your service area and the jobs you want. We'll send projected volume and cost-per-lead - and you can plug them straight back into this calculator.
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